.png)
Our client, an emerging streetwear brand, launched their ecommerce store in 2023 with strong creative vision but limited experience in digital marketing. While their debut year set a solid foundation, they needed expert guidance to grow their online sales and establish a stronger brand presence. Their goal was clear: scale total sales significantly in 2024 while positioning themselves as a premium player in the streetwear space.
Goals
• Achieve a total sales growth in 2024.
• Enhance the client’s ecommerce store to reflect premium brand positioning.
• Develop and optimise multi-platform ad strategies for sustained growth.
Our Approach
1. Multi-Channel Advertising Strategy
We executed campaigns on Meta Ads and Google Ads, which proved to be the cornerstone of their growth. Meta Ads helped build brand awareness and drive significant top-of-funnel traffic, while Google Ads captured high-intent buyers through Search and Shopping campaigns.
2. Testing TikTok Ads
Recognising TikTok’s potential for streetwear audiences, we tested TikTok Ads early in the year. However, with a lack of a strong organic presence to support paid efforts, TikTok campaigns underperformed. We paused this channel after one month but identified strategies to revisit it in the future when the brand is better positioned to succeed on TikTok.
3. Launching a New Website
To align with the client’s aspirations of premium brand positioning, we helped launch a new ecommerce website mid-year. The redesigned site featured improved visuals, simplified navigation, and optimised product pages, creating a seamless shopping experience that reflected the quality of the brand.
4. Conversion Rate Optimisation (CRO)
In conjunction with the new website launch, we conducted CRO efforts to address any friction points in the buying journey. By enhancing page speed, refining the checkout process, and integrating customer reviews, we ensured more visitors converted into buyers.
5. Scaling Efforts Strategically
While the ecommerce store was still in its early growth stages, we took a calculated approach to scaling. Campaigns were optimised based on data insights, allowing us to balance scaling with maintaining profitability.
By the end of 2024, our strategies delivered extraordinary results:
• 215% growth in total sales compared to 2023, a remarkable achievement for a brand in its second year of ecommerce.
• Successfully launched a new website, boosting both brand credibility and conversion rates.
• Meta Ads and Google Ads drove consistent growth and ROI, establishing them as the client’s most reliable ad platforms.
• Identified opportunities for future TikTok Ads by pausing and reassessing during early testing phases.
This case study showcases how even a new ecommerce store can achieve exponential growth with the right strategy and execution. By focusing on platforms that worked, optimising the user experience, and aligning brand positioning with customer expectations, we helped this streetwear client achieve their goals while setting the stage for future scalability.
If you’re looking to take your ecommerce brand to the next level, we’re here to help. Whether you’re just starting out or ready to scale, our data-driven approach and expertise in performance marketing will help you achieve remarkable growth. Book a consultation today and let’s turn your vision into success!
