At the start of 2024, our client—a growing eCommerce brand—was eager to scale their revenue significantly while expanding into new markets. Although they had a strong foundation, their growth had plateaued due to reliance on limited advertising platforms and optimised website performance. They sought our expertise to develop and execute a robust marketing strategy that would not only drive aggressive growth but also allow for expansion into Europe.
Goals
• Achieve significant year-over-year revenue growth.
• Scale advertising efforts across multiple platforms.
• Improve website conversion rates and overall customer experience.
• Expand the client’s sales footprint into European markets.
Our Approach
1. Omni-Channel Advertising Strategy
We implemented a data-driven approach to advertising, running campaigns on Meta, TikTok, and Google Ads throughout the year. To further amplify growth, we introduced Snap Ads as an extension strategy in Q3, leveraging its unique audience to capture additional market share. Each platform was optimised with tailored ad creatives and audience targeting to ensure maximum ROAS.
2. Aggressive Scaling in Summer
As part of our marketing plan, we began aggressive scaling in summer to capitalise on seasonal trends and increased consumer activity. We doubled down on high-performing campaigns, expanded budgets, and optimised ad placements to ensure profitability even as we scaled rapidly.
3. European Market Expansion
To facilitate the client’s entry into Europe, we adapted advertising strategies to cater to regional preferences and optimised product listings for international audiences. This included localised ad creatives, currency adjustments, and new shipping workflows to accommodate cross-border sales.
4. Conversion Rate Optimisation (CRO)
Our team conducted an in-depth CRO analysis of the client’s website to identify and address pain points in the customer journey. By simplifying the checkout process, improving page load speeds, and creating persuasive product pages, we significantly boosted the site’s conversion rate, allowing the client to capture more value from their existing traffic.
5. Email Marketing and Customer Retention
We supported the client with email marketing, creating automated flows for abandoned carts, post-purchase engagement, and loyalty rewards. These campaigns nurtured customer relationships and increased repeat purchase rates, contributing to the client’s overall revenue growth.
6. Strategic Consulting and Ongoing Support
Throughout the year, we provided consultancy services to align marketing efforts with the client’s broader business goals. From inventory planning during high-demand periods to guidance on expanding into new markets, we acted as a trusted partner in driving their success.
By the end of 2024, our efforts had delivered remarkable results:
• 562% year-over-year revenue growth compared to 2023, with over £6,000,000 in total online sales.
• Successful expansion into European markets, adding a significant revenue stream.
• Improved Average Order Value, driving higher ROI across all advertising platforms.
• Increased customer retention through email marketing and enhanced user experience.
This case study demonstrates the power of a comprehensive, multi-channel marketing strategy when executed with precision and adaptability. By combining paid advertising, CRO, email marketing, and consultancy, we were able to drive record-breaking growth for our client while successfully entering new markets.
If you’re ready to scale your brand and achieve similar results, let’s talk. With our expertise in performance marketing and eCommerce growth, we’ll create a strategy tailored to your goals. Book a consultation today and let’s start scaling your success!
